There is intentional confusion in the marketplace today, mainly created by those that benefit from it, about what is Business Transformation, and therefore, what is Digital Transformation (we wrote a full article addressing this confusion here)? So, to be clear: So, that said, everything you read on this page (and website, and our training) is about one thing – Business Transformation. So, we’re going to clear that up, like the way we start any transformation with our own clients, we like to agree the terms so we’re all on the same page. Great! You’re in the right place, but you are also probably confused about this term Business Transformation versus Digital Transformation. If you’re here, you are probably looking to transform your business or get better at it.
